12 Days
of BOGO
12/13 – Pareos
12/14 – Towels
12/15 – Pillowcases
12/16 – Hats
12/17 – Polo Shirts
12/18 – Towels
12/19 – Aloha Shirts
12/20 – Totes
12/21 – Ponchos
12/22 – Any Tee
12/23 – Towels
12/24 – Pareos
Buy 2 items - 20% off
Buy 3 items - 30% off
Buy 4 items - 40% off
Buy 5 items - 50% off
Buy 6+ items - 60% off
Designed With Moʻolelo In Mind.
Encompassing narratives, literature, histories, and traditions, moʻolelo are intimately entwined with cultural identity, reciprocal relationships, and the valuing of place, collectively informing and enriching all facets of life. To look forward, we must look behind.
New Arrivals
Turn heads with the perfect gift this year. New Tees, Totes, Hats, and Pillowcases.
For People,
Place, and
Perpetuation
Storytelling is a universal means of communicating cultural traditions, values and beliefs. It’s a tool used to pass on information about history, science, government and politics.
Some stories are new while others have been handed down through the generations. Regardless of the origin of stories, storytelling is unique, a dynamic interaction between the storyteller and the audience.
Legends were a way of documenting history, knowledge, facts and beliefs from generation to generation.
Some include the story of the demi-God Maui, who pulled the islands up from the bottom of the sea; stories about the volcano goddess Pele and her snow sister Poliahu and the Kumulipo, which tells about the creation of the Islands.
Travel Made Easy.
Our microfiber towels excel in portability and quick-drying abilities while also offering high-quality, luxurious feels, making them great for travel and almost any adventure.
Live the Moʻolelo Legacy.
Spreading stories and culture, celebrating our ocean highway and creating a healthy community - these inspire everything we do.
When we first started in 2016, our goal was to use our platform and brand to benefit both the culture and people.Aloha Modern is all about bringing true Hawaiian life into their designs as authentically as we can. This is why every design at Aloha Modern has a full story behind it and its inspiration!
Aloha Modern's mission is to advance learning and discovery through storytelling. As a Hawaii-born lifestyle company, in one of the most ethnically and culturally diverse places in the world, it is Aloha Modern’s commitment to give voice to individuals and communities that reflect Hawaii’s diversity with the purpose to educate the community through storytelling.
Proudly Achieved.
Community
Over the years, Aloha Modern has donated over $25,000 in donations, aid relief and education financial aid to various community foundations and non-profit organizations ranging from Aha Punana Leo, Maui Strong Fund, Na Kama Kai and many halau.
Learn About Nā Kama KaiLearn About Maui Strong FundCollaborations
We welcome collaborations whenever we can bring two like-minded companies together to create a unique product. Some of our partners in collaborations include: Hawaiian Airlines, Polynesian Voyaging Society, Turtle Bay Resort and Maunalani Resort.
Shop Hōkūleʻa Twilight TowelShop Hawaiian Airlines Logo StoreOrganic Resource
We source organic when we can. Our tees are made with Supima cotton. Supima is a non-profit trade association in the United States whose main objective is to promote the use of 100% U.S. grown American Pima cotton around the world.
Learn About SupimaSupima Source TransparencyLet's Talk Story.
Fill out the form below or email us at info@alohamodern.com for customs orders and general inquiries. For wholesale and bulk order inquires please email us at sales@alohamodern.com